The question of, "Why do you want to work here?" is not limited to job interviews.
You’ll find it knocking on your door in networking, informational interviewing, and even at job fairs.
When you are asked this innocent-sounding question, you must have a strong, relevant answer.
Your answer should demonstrate your knowledge of the company and the skills, talents, experience, and strengths you have that are a match for their culture and the targeted position/department.
It's Not About You
Until you get to the point of receiving an offer, employers are just looking for reasons to eliminate you.
Here are some answers you never want to find coming out of your mouth:
"For the money."
"It seems like a nice place to work."
"My cousin Fred works for you, and he says the benefits are great."
All three of these answers are similar, and may be absolutely true. However, they share the same problem – they are all about what you want. However, they do not make the employer interested in hiring you.
Generic answers don't make you stand out either:
"Because I know I can make a really good contribution."
"Because I know you have an opening for ______________, and I am qualified."
While these may seem better, they err in the similar manner of being vague, "vanilla" answers that anyone could give to any employer for any job.
What's Wrong with Those Answers?
The answers above don't stand out to the employer because they aren't about the employer. They make one of two mistakes:
Those answers, above, focus on the benefit to you of the job.
While the employer probably wants you to be happy in the job, they don't care about the benefit to you at this point. They want to know the benefit to them if they hire you.
Those answers don't demonstrate your understanding of the employer's needs.
The employer wants to know that you are really interested in this job, and a vague or self-focused answer doesn't show that interest.
With these answers, you fade into the woodwork and get lost among the other job seekers who have not done their homework either. These answers will never get you far with an employer.
Do Your Homework
When I say, "homework" I am referring to research and preparation in four key areas:
- Know yourself
- Know the company
- Know the position
- Know the interviewers and hiring manager (if possible)
Let me walk you through these:
1. Know Yourself
Before you talk to employers, or even network for positions, you need to have a strong grasp of what you can offer them. (What’s the return on investment you provide to the employer? Why are you the person they should hire?)
Analyze the job description, point-by-point. What are they looking for? Write down the job requirements, one by one.
Then, determine how do you match -- or exceed -- those requirements.
Write down your matching accomplishments or skills for each requirement.
2. Know the Company
Get to know the companies you will be talking to (or talking about, if networking). When you know details about them, their culture, their goals, their products, and their challenges, you are then able to talk about yourself and your fit into the company.
Google the company, and read all you can. Visit their company website to learn more about them.
3. Know the Position
Don't appear to be shopping for "any job you find me qualified for." Instead, you need to know where you would fit into the company, whether there is a current advertised opening or not.
Again, resources like LinkedIn will let you search profiles for staff in target departments. Use the information to learn more about their job responsibilities and to identify LinkedIn Groups they belong to (and join them). Also, using Google and viewing the company website will allow you to learn more as well.
4. Know the Interviewers
Hopefully you know the name(s) and job title(s) of the person or people who will be interviewing you. If you do know their names, you can Google them and also check out their LinkedIn Profiles to learn more about them.
Perhaps you share something with one or all of them, from a previous employer to a school, certification, professional association, hobby, or home town. Any information you learn can help you build rapport with the person by mentioning it. Or, the information can help you be prepared for the person's approach or reputation, without disclosing the commonality you share.
Sample Answers: Putting it All Together
Once you have done all your pre-interview homework, the reasons you want to work for this employer should be more clear to you. If appropriate, you can reference your research, which should impress the interviewers.
The quality of the employer's products, for example --
I have used your software products for many years, and always been very impressed with the innovations and consistent concern for helping your customers learn how to use them effectively. With the high quality of your products, marketing them almost feels like a public service. I would greatly enjoy helping you to continue to innovate and to increase your market share.
The quality of the employer's reputation as an employer, for example --
This company has a wonderful reputation as a great place to work. You place high value on your employees and encourage them to learn, grow, and innovate inside the company. This means that employees happily work here for many years, far beyond the average length with one employer. And, according to your customers, the high quality of your products and services reflect your high employee satisfaction, which is not surprising. This feels like a win-win-win for stockholders, employees, and customers, and I would be very happy to join this organization.
The employer's business reputation, for example --
This firm has the reputation of being one of the leading accounting firms in this state, with a list of impressive customers as well as high customer satisfaction rates. Your partners are frequent speakers at national conferences, advocating strong security measures to protect financial transactions and information. These are signs that this firm is a leader, not a follower. With my background in cybersecurity, I'm very interested in applying the newest technology plus common sense practices to keep this sensitive information as safe as possible.
Put your answer together based on your research and your interest in the job. Don't be insincere, but do demonstrate both your interest and your research.
Play the game, and realize that even if this job is not a match, if they like you and want to hire you, they may find the right place for you (at the right salary) in the long run. As long as you've done your homework in advance and demonstrated your