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Running an ecommerce website makes a great online business.
But with all the competition out there it can be challenging to say the least to get a buyer’s attention. So driving traffic to your ecommerce website should always be part of your game plan.
Sadly, a lot of ecommerce website owners close shop because of low sales, poor website performance or a combination of both.
And the common factor is traffic or the lack of it.
If you’re ecommerce website isn’t getting a good volume of traffic there won’t be sales and your website will be floating in the socialverse.
How To Drive Traffic To Your Ecommerce Website
If you’re wondering how to drive traffic to your ecommerce website, here is a look at some of the things you can do to give it a boost.
First let’s go over your ecommerce website. Since it’s the first thing a customer sees you want to make sure it makes a great first impression.
Here are some things to consider when designing your website.
- Presentation is everything so make sure your images are crisp, vibrant and bright. Not dull and fuzzy.
- Use short and to-the-point descriptions. And instead of describing your product list the benefits. Use a tool like Ubersuggest to get a list of keywords that are used to search for your product.
- Last but not least, make sure to give the customer a quick and easy shopping experience – from adding items to the cart to checkout.
Now you can have a bad a** website, cool images and a killer description but it won’t mean a thing if no one is seeing it. That’s why SEO for your ecommerce website is important.
But it’s not only about landing on the first page of Google. It’s more than that. SEO is about increasing your rank.
Kissmetrics put a guide to SEO for ecommerce websites. It’s packed with useful tips to step up your SEO game.
Moving right along…
Your ecommerce website should also have customer reviews but not only for social proof.
Customer reviews are valuable because it tends to sway another customer’s buying decision. As a matter of fact, 63% of customers say they are most likely to buy a product from an ecommerce website that has customer reviews.
In addition to that, ecommerce websites that have reviews also see a 17% increase in click-through rate.
And don’t leave out the bad reviews either. Customers have more trust in a site that shows both good and bad reviews.
Get More Traffic With Pinterest
If you’re not using Pinterest to promote your ecommerce website you are missing out on some serious traffic and leads.
Pinterest lets you sell your products for free using Buyable Pins. Once you have set up Buyable Pins to sell products directly on Pinterest you can post them to your Pinterest account.
Now, there are tools that make it easier to post to Pinterest during the time when your audience is most engaged and that means traffic for your ecommerce website.
Take Tailwind for example.
Tailwind* hasn’t been around that long but it sure is taking the blogosphere by storm. When you upgrade to the Plus plan you get analytics reporting to see how your pins are performing and these goodies…
Their browser extension makes it easy to schedule your pins.
And they have a cool feature called Smart Schedule that allows you to customize your pinning schedule according to the time when your audience is on Pinterest. In just a couple of clicks you can get a new pinning schedule for your content.
They even give you suggested time slots that receives the most engagement. You just click the time slot to add it to the schedule and that’s it.
There is also an Interval Pinning feature. This tool spreads your posts over a period of time. Check out this video tutorial to see what it’s about.
Tailwind Tribes is another cool feature you can use to drive traffic to your ecommerce website. When you join Tailwind Tribes you’re building relationships and get great exposure for your ecommerce website.
The Proof Is In The Infographic
Tailwind did a comparison between Plus Plan members versus those who signed up for Tailwind but never upgraded to get an average success rate.
This infographic breaks it down.
As you can see, people have had great success with this tool. Try Tailwind* for free and see for yourself!
Go Big With Promos
When I worked for AT&T we trained our sales reps to give customers a WIIFM with every service or package they offered.
WIIFM is an acronym for ‘What’s In It For Me’. That meant to close the offer with the benefits and a promo to seal the deal.
Here are some WIIFMs you can offer your customers to drive traffic to your ecommerce website:
Most customers abandon their shopping carts because of price increases. Offering free shipping can keep the customer engaged through the buying process to complete their order.
You can also offer customers a coupon code for first time buyers. Coupon codes for 25% or more are real attention-getters. Anything less may not be enough to convince the customer to buy your product.
Buy One, Get One Free
This is another offer that makes a great WIIFM. If you post offers like this on social media, it’s sure to drive traffic your way!
Get An App
Developing an app for your ecommerce website makes a lot of business sense. For one, more people are using the mobile devices to search, compare and shop for products.
And since more companies are developing apps for their website why not get in the game yourself to keep up with the competition.
Business.com wrote an article that shared a list of the best app maker and development solutions. They give a thorough review of each product to make the decision process easy for you.
Over To You
And there you have it. Those are some of the things you can do to get more traffic to your ecommerce website. I sure hope this post gave you some ideas.
Now let’s chat! Do you have an ecommerce website? How do you get traffic to your website? Tell us about some of the things you’re doing in the comments below.
Before you go, please share this post on social media to share with other ecommerce business owners.
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